Tide Detergent is ready for LeBron James to go back to Cleveland

For The Win

Tide might be the early front-runner in the race for brands to capitalize on the LeBron James saga.

The detergent brand tweeted out a photo of a Cavaliers’ James jersey sitting in a box with black tape over it with the caption “Wash away the last four years” on Thursday afternoon as the basketball world (and all of Cleveland) waited for James’ decision.

https://twitter.com/tide/status/487371549130104832

Though James’ decision is still unknown, it’s likely that more than a few Cavaliers fans are digging their old jerseys from the back of their closets (at least those who didn’t burn them.)

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